Brand Design and Art Direction for a superfoods company

The Brief

The founders of Yourlixir were on a mission to create the healthiest and most delicious superfoods on the market. They had a clear vision in mind which was brand design that broke out of the standard look of health foods and focused on communicating the high-quality ingredients in their products at a glance.

The Solution

The goal was to balance a design that felt both organic and clinical-grade. Inspired by the idea that high-quality superfoods can be a form of prescription to achieve better health I formed the "x" in the logo to reflect the Rx symbol used by pharmacy. The logo was created with a delicate stroke weight that felt light and airy like the formulations the founders were so proud of. The primary brand colors, cool green and flamingo pink, were incorporated as a nod to the match formulation as well as the lotus flowers in Bali where the company was founded.


Once the brand identity was solidified I worked with the founders to build the website as well as lead the creative direction for product photography and marketing.

Let’s work together!

For work inquires feel free to get in touch with me

Let’s work together!

For work inquires feel free to get in touch with me

Let’s work together!

For work inquires feel free to get in touch with me

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