The Problem
Artists from all creative fields are facing the introduction of artificial intelligence into their craft. Digital artists in particular have been at the forefront of adapting to the rapid development of technology that many feel is encroaching on their art and devaluing their work. As more and more AI tools are trained on art scraped from the internet, artists have hesitation about embracing the technology.
Content Card Sort
Participants matched the top creative fields they would want remixed, and provided written responses of why.
Information Architecture Study
User interview asked participants to organize a physical space for artwork exhibit containing features of the app.
The Insights
There are attempts at ethical AI art generators and compensation models, but the murkiness of how exactly the image models are trained and artists compensated leaves room for a more transparent and artist-based approach to these solutions. Users want to support artists if given the ability but need a platform that allows them to do so and puts the artists' support first.
Low Fidelity Sketches
Planning the User Interface and gesture inputs for the features
User Flow Diagram
Organization of the main screens, the features within each page, and the information architecture gleaned from the user study.
The Solution
Remaix is an ethical AI platform for creatives to showcase their work, discover artists, collaborate, and new forms of user engagement that allow for creatives to be supported by AI. Features such as creative style licensing, user tipping, auto-merch generation, and profit-splitting models give artists multiple revenue streams and a unique way to engage with fans and peers.
Home Feed
“For You” page of Remaix. Posts are sorted by category, artists, and collections.
Scroll Feed Remaix
Auto-generated merchandise from remaixed artwork can be purchased directly in-app.
Artist Licensing
Creative licensing models are offered directly within the artist's profile.
The Result
Overall the project was a success. After the development, the prototype was shown to the participant of the first and second experiments to get their reaction. Whether they were looking for a platform to gain inspiration, support artists, or looking to have fun, Remaix addressed their wants from a platform.
Future iterations of the prototype will include in-app AI features such as text prompt image generation and user upload remixing features. This will ensure that the creative licensing features can be fully utilized and artist's confidence in the viability of the platform is secure.
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